
The recent news of hike in the fuel and petroleum prices has ofcourse did give birth to the buzz in the automotive market as well as in the AAM AADMI's (netaji's lingo) arena. Public being violent, (irrespective of the non-violent mass movements by Anna Hazare and Baba Ramdev which had succeded to drag attention of a majority of our Nation-mates, didn't even make a fuss in the ears of the public and ofcourse not in the minister's a week later) has been found honking in the streets of our City-lanes, improvising and popping up with newer ideas of protests, still Mantriji has lent us a deaf ear. Oh.. c'mon, it sounds like a clich'e so hopping directly onto the current automobile lane, there has been a lot of clamor making in. The recent season has got automobile world with a lot of ups and downs, infact a lot of ups and a meagre downs. Lets ignite ourselves with the woebegone ones first, the fuel prices has gone northwards(which includes diesel, means a hefty rise in the transport prices and commodities too), the sticker-price hike of the cars in the range of 1K-10K as a result of increasing commodity prices and losses suffered which includes Maruti-Suzuki,GM, Tata Motors, Hyundai, M&M.etc. Now you have been stricken by the thought citing.." a price hike in the range of 1000 to 10000 bucks shouldn't make a fuss to a man spending in Lkhs to own a car", but the fact is quite different. Now, I wont get into the details of car marketing or human psychology during car purchasing, and even I am unknown too. Recently on one fine morning, while brushing(ofcourse..not my tooth) my eyes over an issue of the Autocar Professional, which mentioned "Altius automotive(a new entrant) to make diesel motorcycle". Now this is the innovation mantra to sustain in such a fierce competition, hybrids are still on the way to make a mark in Domestic market, so its better to cut down the running cost duly by switching onto a different fuel. Altius automotive technologies has quite remarkable answers to all the questions. With the fuel prices going nowhere but up, altius has got an interesting offer in their kitty, but..but but but..the motorcycle would be priced at an eye-popping 1.5lakh. Here we got unanswered leaving tight-lipped..isnt it? Sorry, for I couldn't continue with the topic I had started with, so continuing with th same mentioning the dives in the automobile lane. The sales momentum in this YoY fiscal has slowed down due to the exorbitant hikes in the car prices adding up with is hike in the loan interest rates by the banks. So where does it end up with..?? Let me tell you dips in the automobile market would definitely fetch some good news for the new car buyers with the new promotional schemes and discounts offered on some of the car models. Honda has cut down pricesw of its best-selling ever model City by at around 66000 bucks, Honda might have given any plea to match upto the idea of cost-utting, but th fact is COMPETITION, yes..competition, as of read from somewhere, City has been the best seller for Honda and even in its segment too for 13(yes thirteen...!!) long years fetching bags of bucks to Honda, but this year has been the worst one, with the new entrants making way into the segment such as VW Vento, MS SX4 Diesel, New Hyundai Verna, New Ford Fiesta and these all cars have a lot to offer to the customers, so rather than going for a facelift(which would primarily have been purely cosmetic and quite an expensive idea keeping in mind that there has been a recent faclift), the huge margin of cost cutting would do the job finely. The idea of cost-cutting has faired well in the market as in the likes of Etios,Liva, Nano and some traces in Figo too. This has allowed manufacturers to trim down the leg prices of the car by an appraisable amount, making them to sustain in the fierce slug-fest. This time, it has been quite a lengthy article, so jumping onto the end abruptly leaving my hands to rest and move off the laptop keyboard which has been running for the last one and half hour turning into a hot fry pan. It took quite a long time for me to put up with a new article on my blog just because of some unprecedented lethargic charactrestics.

